Snippet from the article:
The placement of an ad is critical. If the context is just right it can amplify an ad’s message, but if it’s wrong it can backfire.
Canadian agency, Rethink, may end up somewhere between right and wrong with their latest transit ad for Panorama Hair, a company that specializes in hair transplants. The agency has placed mirrors with the tagline “The Hair Loss Specialists” on transit trains around Canada to give a panoramic view of commuters’ bald spots.
Read the rest (and see a photo of the ad) — This Cruel Subway Ad Uses Mirrors To Call Out Balding Men
While I’m sure someone thought this would be a clever way to market their services, putting mirrors overhead to let everyone see your bald spot (with an advertisement for treating hair loss) comes across as a little insensitive to the balding men.