Snippet from the article:
Matt and Al undergo uncomfortable prostate exams on ‘Today’ to help raise awareness of prostate cancer during men’s health month.
What some people on the Today show will do to promote good health â€” and ratings: Matt Lauer and Al Roker underwent prostate exams on live TV today.
Cue the urological jokes and the funny faces. Yuck, yuck, indeed. But it was all for a good cause and, let’s face it, celebrities undergoing medical procedures in public can grab the attention of the medically clueless.
Read the rest — Matt Lauer and Al Roker get prostate exams on ‘Today’
Getting a prostate exam on morning TV is one way to raise prostate cancer awareness… and to try for a ratings boost.